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Get an automated eCommerce system
- These can be really good, very comprehensive and
very inexpensive. The good
ones can do everything from customer base management to product
management to shopping cart to newsletter broadcasts.
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Get
a cheap and reliable merchant account provider
- You can get merchant account
providers that do both the merchant account and internet gateway for
you. Hint: your bank is probably more expensive than
the discount providers out there.
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Put a link back to your
website in your email autosignature
- This doesn't need to be
obnoxious, just a simple link that email recipients can click on to
see your website.
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Do selective
link trading
- Link trade, but make sure the content on the other website is
similar to your own. Don't touch "link farms" with a ten-foot
pole; search engines hate them.
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Write articles
and include your website address
- There are a number of article databases out there. Find some
article databases which house content similar to yours and write a
few
articles. You'd be amazed at where your
articles show up!
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Write
newsletters
- Allow for customers and visitors to subscribe to
a newsletter to get regular visibility to you and your company.
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Consider using a search engine submission services
- These services submit
your site to multiple search engines & directories. Can be
helpful particularly if your website is new.
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Set up an affiliates program
- Allow for others to promote your products on a commission
basis. Again a good eCommerce system should already have this
built in.
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Download the
Google Toolbar - The Google
Toolbar has a nifty feature which shows you the page rank (0-10
scale) of every site you visit. The higher your page ranking
the higher your placement in search engines.
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Set up multiple
websites - Got three services
you perform? Set up three different websites with domain names
that match your keywords. Super cheap to do and can be very
effective.
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Consider setting up a Google AdWords account
- You pay on a cost-per-click (CPC) basis to get
your website advertised. Can be effective but also can get
very expensive.
We have a
bunch of tools and products which can help you set up a great small
business internet marketing program. Check out our very affordable
small business internet marketing resources.
If you
decide you need help with your small business internet marketing needs,
we can help you. Check out our practical
small business internet marketing services.
Thinking about your small
business
web hosting strategy? Already have a website that no one
visits? Consider these small business web hosting tips and tricks to
help drive traffic to your website:
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Start
with keywords
- Think about terms potential customers would use
to find you in a search engine.
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Use a
keyword selector tool - Type your keywords into a keyword
selector tool to see how many people search on the term. Look
for terms in the 2k-10k range.
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Use
domain names which match your keywords -
One of my clients products focus's on
leadership skills development. In addition to
www.leadingonedge.com he
also has
www.leadership-skills.info and a handful of
others.
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Use
keywords throughout your web pages - put your keywords in the
title, description, keywords, graphics, and written text.
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Avoid
"keyword stuffing" - Don't just repeat keywords over and over;
search engines snuff this out and can penalize or ban you.
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Use a
keyword density analyzer - check your website against a keyword
density analyzer to see how frequently keyword is used. Shoot
for 3-15% density.
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Slick
and sexy doesn't get you traffic - Don't waste your money on
slick graphics or things that fly across your screen. Most
visitors find them annoying and search engines don't care for them.
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If you
use a developer, make sure they understand SEO
- Many developers
are great at cutting code but don't know the first thing about
Search Engine Optimization (SEO).
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Set up
multiple websites - Have multiple keywords? Set up a
website with domain names that match each keyword.
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Use
Google AdSense on your website - Whenever someone clicks on a
Google ad in your website, you get revenue. And the ads are
relevant to your content. My websites now pay for themselves
with ad revenue alone.
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Advertise Amazon books on your website
- Set up an Amazon
Associates account and put relevant books on your website.
When someone buys a book you get referral revenue.
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Consider
using a website starter package - If going it on your own, think
about using a website starter package which can have you up and
running quickly.
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Decide
where you want to spend your time
- Small business web hosting
is very doable, but it does take time. Decide if you want to
do it yourself or have a professional help you.
We have a bunch
of tools and products which can help you set up your own small business
web hosting environment. Check out our very affordable
small business
web hosting resources.
If you decide
you need help with your small business web hosting needs, we can help
you. Check out our practical
small
business web hosting services. |
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