Chevrolet Introduces Centennial Edition Trucks, Kicks Off 100-Day Celebration

This week at the State Fair of Texas, Chevrolet commemorated a century of truck production by announcing a 100-day commemoration, two new special editions, and the Truck Legends customer loyalty program.

“The Chevy Trucks Centennial is a huge milestone for us, and is equally important to our customers,” said Sandor Piszar, Chevrolet Trucks Advertising and Marketing Director. “That’s why we will be celebrating 100 years of Chevy Trucks over the course of the next 100 days.”

Along with the special edition trucks and customer loyalty program, Chevy is also releasing new, branded merchandise through ChevyGearUSA.com and planning a Centennial Celebration on December 16th.

2018 Centennial Editions

The 2018 Silverado and Colorado Centennial Editions feature design elements from Chevy trucks of yesteryear, in particular the Centennial Blue paint, vintage bowtie emblems, and throwback badges.

“The Silverado and Colorado Centennial Editions were a collaboration between Chevrolet Design, Engineering, and Marketing, to commemorate the history of Chevy trucks,” said Rich Scheer, Chevrolet Trucks Director of Exterior Design. “Both vehicles offer our most enthusiastic fans a way to demonstrate their love for Chevy trucks and celebrate the Chevy Trucks Centennial with us.”

The Silverado Centennial Edition is available on the LTZ Z71 crew cab. The Colorado Centennial Edition is offered on Z71 crew and extended cab variants. Silverado Centennial Editions will arrive in October, with Colorado Centennial Editions following in November. A special 1967 C-10 show vehicle commemorating the 100-year milestone will be displayed during the State Fair of Texas through October 22nd; it will then head to SEMA in late October.

The 1967 C10 Centennial SEMA Truck has a similar design when compared to the 2018 Centennial Edition Silverado and Colorado. Photo: Chevrolet.

Truck Legends Nationwide

The Truck Legends program recognizes customers who own a Chevy truck with more than 100,000 miles, or who have purchased or leased more than one new Chevy truck in their lifetime. Chevy Truck Legends was launched as a Texas-only pilot in September 2016, but has grown to a community of more than 5,400 Chevy truck enthusiasts. Truck Legends members have opportunities to receive front row seats at concerts, passes to Major League Baseball events, and previews of new Chevy models.

Superb Celebration

The 100-day Centennial Celebration will conclude with an official Chevy Trucks Centennial Celebration event on Saturday, December 16th at Texas Motor Speedway. Attendees can meet celebrities like Dale Earnhardt Jr. and experience the latest Chevy vehicles. The event is free but space is limited to invitation only. Truck Legends members will be the first to receive more information on the celebration and invitations.

“It’s important that we share this celebration with our loyal customers who have helped us achieve this accomplishment,” Piszar added.

2018 Chevy Silverado Centennial Edition on display at the 2017 Luke Bryan Farm Tour, Baldwin City, Kansas. Photo: Carl Anthony for Small-business-internet-marketing.info.

Performance Milestones

The first Chevy trucks – the half-ton Light Delivery and the One-Ton – hit the market in 1918. Both featured an open chassis behind the windshield. This allowed customers the option to build a specialized body to better match their profession. The 1918 Chevrolet One-Ton truck featured a four-cylinder engine rated at 36 horsepower with a top speed of 25 mph. By contrast, the current Silverado 1500 offers three different engines: a 4.3 V6, 5.3 V8, and a 6.2 V8. The latter creates 420 horsepower and 460 lb-ft. of torque.

Prior to 1918, Chevy built specialized trucks but only to serve their factories. To date, General Motors has sold over 85 million trucks with a bowtie.

 

Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. 

Centennial Edition Highlights

Silverado

  • LTZ Z71 trim; Crew Cab
    Front and rear heritage bowtie emblems
    100 year door badge
    Spray-in bedliner with heritage bowtie emblem
    Accessory floor liners with heritage bowtie emblems
    Centennial Blue exterior paint
    22” painted wheels with chrome inserts
    22” all-terrain tires
    Chrome tow hooks
    Chrome bowtie on steering wheel

Colorado

  • Z71 rim; Crew Cab and Extended Cab
    Front and rear heritage bowtie emblems
    100 year door badge
    Spray-in bedliner with heritage bowtie emblem
    Accessory floor liners with heritage bowtie emblems
    Centennial Blue exterior paint
    Body-Color rear bumper and front grille surround
    LT Optional 18” wheels with monochromatic cap
    Chrome tow hooks, belt molding, mirror caps and door handles

Centennial Edition Gallery

Photos & Source: Chevrolet.

About The Author

Carl represents automakers in their marketing and product development arms as a Vehicle Coach, Product Specialist, and Facilitator. He has worked with Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Mercedes-Benz, Honda, Volvo, and Local Motors. Carl is the Immediate Past President of Detroit Working Writers and on the Board of Directors for the Ally Jolie Baldwin Foundation. He enjoys a multitude of health and fitness activities and is a loyal Detroit Lions fan.

No Comments on "Chevrolet Introduces Centennial Edition Trucks, Kicks Off 100-Day Celebration"

Leave a Reply