Automoblog Book Garage: Porsche 70 Years

Every so often, we see a title that captures the subject perfectly. That’s not an easy task. Take 70 years of Porsche, for example, and sum it up in only a few words. That’s a tall order but author Randy Leffingwell did it and did it rather directly.

Our publication has a certain admiration for Porsche but truthfully, we can’t always pinpoint why. It’s hard to explain – like the Apple Jacks commercials where any kid with a colorful bowl of the cereal had to field the “why, they don’t taste like apples” question.

Just Because

Porsche is, for us, effectively Apple Jacks. No, they don’t “taste” and feel like other cars. And we can’t explain why we like them, we just do, much like those who toss Apple Jacks in their cart at the grocery store. With regard to Porsche, is it the performance, the design, the history? It’s all of it really, and that’s why Leffingwell’s book is so important.

Porsche 70 Years helps put into words why we love the famed German automaker. Leffingwell walks his readers through the entire Porsche courtyard, from the 356, 904, and 917, to the 911, 928, and 935. Even the more modern flair, like the Cayman and Boxter are showcased. In-depth descriptions of the cars and significant Porsche events are accompanied by stunning, but extremely rare images.

And then there’s that wonderful title. The one that says “we like what we like and what we like is Porsche.” Just how the kids in those commercials proudly responded “we eat what we like,” we now echo similar sentiments: “there is no substitute.” We like Porsche; we love Porsche because there is no substitute.

Author

Leffingwell wrote his first book, American Muscle, in 1989 while still on staff at the Los Angeles Times. Since then, he has authored another 47 titles for Motorbooks, who we partner with for this series. Leffingwell is considered one of the top Porsche historians today, and he enjoys a close working relationship with Porsche AG. Leffingwell also wrote Porsche 911: 50 Yearsa book we featured last year.

Porsche 70 Years: There Is No Substitute is available through and .

Porsche 70 Years Gallery

About The Author

Carl represents automakers in their marketing and product development arms as a Vehicle Coach, Product Specialist, and Facilitator. He has worked with Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Mercedes-Benz, Honda, Volvo, and Local Motors. Carl is the Immediate Past President of Detroit Working Writers and on the Board of Directors for the Ally Jolie Baldwin Foundation. He enjoys a multitude of health and fitness activities and is a loyal Detroit Lions fan.

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