Three Key Consumer Considerations With New Auto Technology

Car Buying

Our taste for new innovations have compressed the adoption cycle and introduced fresh technology into a variety of industries, including automotive. By 2020, will be on the road. Think about it – that’s just three years away. So soon, in fact, that it has snuck up on many of us.

So, what else can we expect? Here are three things to keep an eye on.

More Integrated Tech

From in-car emergency services to fully-autonomous vehicles, there’s no mistaking the fact that we’re seeing in the design, performance, and functionality of today’s vehicles. These heavily-integrated systems work together to enhance the overall driving experience. Normally, they work seamlessly, but if one system fails, another is likely affected. These kinds of issues can be overwhelming, but an awareness of integrated technology systems can keep fear to a minimum when the dashboard warning lights start flashing.

Difficulty & Repair Costs

Because of the complicated, interdependent nature of this new technology, auto technicians are now expected to be electricians and IT troubleshooters as well as mechanics. Those routine repairs previously handled at home by a “do-it-yourselfer” are now turning into fixes that can only be performed in the shop with additional diagnostic assistance. This level of complexity can increase parts pricing, service time, and total, out-of-pocket repair cost. Some of these potential new expenses can be mitigated with the help of a service contract provider. Be advised, though: not all service contract providers cover issues associated with new, advanced technology. Read the fine print to ensure your bases are covered.

Personal Data Sharing

More integrated technology also means a bigger push to link more data to your vehicle. Personal information – such as your home address, age, and driving patterns – can all be used to enhance the in-vehicle experience, as well as the overall driving experience. Automakers are using this data to improve vehicle features, make cars last longer, create custom apps, and so much more. And with the Internet of Things causing the convergence of nearly everything a consumer touches, the auto industry won’t be .

It’s sometimes said “you are what you drive.” With all the technology, functionality, integration, and personalization available in vehicles today, this adage is not only truer than ever, but it also takes on a whole new meaning. New technology is changing the way we drive, and impacting the way we experience vehicle ownership more than ever. By keeping these three things in mind, consumers can prepare for the shifts they’re seeing in the auto industry, and be ready to embrace change as quickly as it comes.

Scott McLaren is the Chief Marketing Officer of Fortegra with a background in business and communications. He once flew the Saturn VUE Lightship and awarded a Saturn Sky to Travis Pastrana for the first double back flip in the history of the X Games.

About The Author

Scott McLaren is the Chief Marketing Officer of Fortegra where he helped spearhead the company's relaunch and integration of subsidiary companies for a more cohesive and vertical organization. Prior to joining the Fortegra and Automoblog family, Scott served as Director of Global Customer Relationship Management and Digital Marketing at GM, where he defined and promoted CRM capabilities, customer center initiatives, and digital marketing strategies for GM in the global market. Scott has a bachelor's degree in Communications from the University of Michigan, an MBA from the University of Phoenix, and has assisted advisory boards for the likes of Google and the Society of Digital Agencies.

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